Why Hallandale Beach is becoming Florida’s buzziest city

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Hallandale Beach, Florida, had long languished in the shadow of its bustling, similarly H-dipped Hollywood neighbor—which, by population, is more than three times its size. Now, the region other dale (this, a non-Fort) keeps reminding us: it’s no longer just here to post…

… It’s here to win.

In recent years, the seaside town of Broward County, just half an hour north of South Beach, has become best known for hosting the Pegasus World Cup horse show in its octogenarian Gulfstream Park. And it continues to bet big on gambling, with a newly renovated race-dinner-shop-event-über-mega-godplex for increasingly younger gamblers at Gulfstream, owned and operated by gambling app 1/ST.

And no, this isn’t your degenerate grandpa’s kind of gambling den. (More anyway.) The greyhounds, which were banned in 2020, are out, and there are blobs of risk-positive spendthrift Gen Zers already well-versed in the addictive arts of FanDueling and DraftKinging.

Gallop pull: The Pegasus World Cup attracts thousands of visitors every year.
Alexander Tamargo/Getty Images for 1/ST

Kygo provided table service at the Pegasus party last round.
Kygo provided table service at the Pegasus party last round.
Alexander Tamargo/Getty Images for 1/ST

Movie stars. Rappers. Influencers. Fashion icons. This redux clip-clop kingdom comes and brings all A-list boys and girls to the yard. This year, forgive us mane event was headlined by One Republic and Kygo on January 28 – and it will return, luring thousands every year.

So it comes as no surprise that a luxury real estate boom would be coming from behind soon. The most remarkable thing to drive into the city is Slate Hallandale Beacha 26-story, 250-unit “luxury rental community” (cooler than it sounds), opened last summer on the stilted Diplomat Parkway.

Why is the world eager to move in? Read more.


Get on your high horse: The Slate Hallandale Beach development rises 26 stories above the verdant, palm-fringed grounds below.
Get on your high horse: The Slate Hallandale Beach development rises 26 stories above the verdant, palm-fringed grounds below.
PPG development

Stable genius

Designed by Kobi Karp Architects, Slate was developed by Ari Pearl, founder and CEO of PPG Development, with a promise to “deliver expansive, resort-inspired amenities and stylish, modern homes combined with the convenience and flexibility of living in a rental community.” Are you there yet? Indeed.

Foal house

Slate’s big-boy open-floor units feature sleek finishes, 10-foot ceilings (minimum), Samsung energy-efficient appliances, kitchen islands with quartz stone waterfall surrounds, large closets, terraces, luxurious bathrooms with floating sinks and glass-enclosed showers with soaking tubs – and that’s exactly where you sleep.

Ears pricked up!

A mini-city in itself, Slate’s sprawling campus includes a children’s playroom, conference room and business center (if you must), a dog park (really must), a golf simulator, a wine cellar, an event space, and a movie theater. There’s even an electric car charging station for the — rounding up and saying six? — Prius owners in the state.


The South Florida sun kisses Slate's bright and chic interior.
The South Florida sun kisses Slate’s bright and chic interior.
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A posh trough for people, if you will, in a Slate residence.
A posh trough for people, if you will, in a Slate residence.
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Are you waiting for water?  Slate has a beautiful pool with cabanas.
Are you waiting for water? Slate has a beautiful pool with cabanas.
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Pick some bags in the billiard room of the sprawling project.
Pick some bags in the billiard room of the sprawling project.
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Tearing letters: even the mailroom has a chic look.
Tearing letters: even the mailroom has a chic look.
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Gym dandy: Slate offers premium wellness equipment.
Gym dandy: Slate offers premium wellness equipment.
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Really: Slate's snazzy golf simulator is a lot less crushing than playing it IRL.
Really: Slate’s snazzy golf simulator is a lot less crushing than playing it IRL.
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Healthy as a horse

Not everyone who moves to South Florida is waiting to be put out to pasture. Slate’s fitness center has a cardio room equipped with Hydrow rowers and Echelon bikes, a strength training room with resistance machines and free weights; and a workout room with a Pilates reformer and chair, Echelon Reflect smart fitness mirror, Nexersys boxing trainer, punching bag and TRX suspension system. If you know what any of those doohickeys are, it’s safe to say there’s no trip to the glue factory for you in the foreseeable future!

Make it curb

Hitting the hay here is anything but cheap. Plan on anywhere from $3,710 per month for a one-bedroom, all the way up to $17,900 per month for a four-bedroom penthouse.

Watch me whip now see me neigh, neigh

The, apologies again, rein party of a town that is Hallandale is just a 30 minute trot from Miami’s equal parts maniacal and magical nightscape – so you can easily visit without actually having to live in the city limits, icome. Dizzy!

Follow the Slate on Instagram @liveatslate.



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