Swiggy takes down billboard over new ‘egg adv’ for Holi after outrage on social media | Latest Updates


Image Source: ARUN YADAV (TWITTER HANDLE) Swiggy removes billboard promoting new ‘egg adv’ for Holi after social media outcry

Controversy: Indian online food ordering and delivery platform Swiggy is facing backlash for its new advertisement for the Holi festival. Swiggy’s egg billboards for Holi have been removed after users expressed their outrage on social media. According to reports, the egg billboards were only in Delhi-NCR.

Billboards were taken down

The ad read, “Omelet – Sunny side-up – Kisi ke sarr par. #BuraMatKhelo. Get Holi supplies on Instamart.” While there is no official statement from Swiggy on the matter, a source told PTI, “The billboard ads were only in Delhi-NCR and have now been removed.”

Shortly after the ad was posted, several people tweeted with the hashtag “HinduphobicSwiggy”, urging people to boycott the food and grocery delivery company.

Outrage on social media

All India Sadhu Samaj member and former president of the Kutch Sant Samaj wrote, “Hey @swiggy, it is not ok to give selective gyan at Hindu festivals. Your Holi reel and Billboard are creating wrong perception about Holi. offer and take steps to promote cultural inclusion.”

VHP leader Sadhvi Prachi also objected when she wrote, “Hey Swiggy, why don’t you give similar gyan on Eid/Christmas? learn to respect all religions. Remove your Holi ads.”

While former President of Gujarat’s Bharatiya Janata Yuva Morcha, Hardik Bhavsar said, “Immediately uninstalled,” former BJP MLA from Uttar Pradesh Arun Kumar Yadav wrote, “By promoting controversial billboards and posting reels, #HinduPhobicSwiggy has hurt the feelings of millions of people Swiggy should apologize to the Hindu community and remove them immediately or face consequences. Why is there a lack of similar advertisements during non-Hindu festivals?”

(with input from PTI)

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